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Psst! Solar Fred Marketing Tip: Film Your Solar Projects in Time Lapse

I have no idea why people love time-lapse videos. Our eyes are certainly attracted to things that move quickly, and for some reason it’s fun to see people in hardhats and machines building a solar project from nothing, condensing days or weeks into minutes. Below are two recent time-lapse solar videos that I saw on Twitter. Both are large

Survey Reveals Customers' Wish List for PV Inverter Improvements

System-level monitoring, continued adoption of string inverters for large PV installs, and improvements by Chinese suppliers are among the trends gleaned from a survey of inverter buyers & sellers.

NLP Solar Sales Training Live Webinar February 8th & 9th

Think Ink for Increased Efficiency

One dollar per watt: that's the mark the solar industry is hoping to hit in order to become cost-competitive with conventional energies. In a bid to reach this magic number in the next two years, various Asian manufacturers are striving to reduce costs by increasing volume production. An alternative direction that will benefit the industry in the long term is to target increased efficiencies primarily through new manufacturing processes, new higher-quality materials for metallization and changing the structure of the cell. Nanotechnology companies have developed these new materials and processes that enable manufacturers to both increase quality and lower-cost production, bringing the era of solar grid parity closer than ever before.

Much Light, Little Heat Efficiency

Energy efficiency in the U.S. is much light and little heat — literally.  Government policy pays a great deal of attention to saving electricity, but focuses little on the thermal energy we waste. “Policy is electricity-centric in the U.S. Unless you are making kilowatts, the most efficient investments are off the radar,” sa

Opportunities and Challenges in the 2012 New England Solar Market

The New England solar market is extremely strong. But even with these strong existing players, there is still room for more competition and new players enter every day. With that said, there are number of opportunities and risks that have the ability to impact industry growth and profits. In December and January, I spent a lot of time talking with

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